Services
Playbook XO designs and delivers custom AI systems that help sports organizations understand, engage, and grow their membership communities.
Our Process
Initial Consultation & Data Audit
We align on community goals and review fan, ticketing, CRM, membership, and digital engagement data.
- Assess data quality, structure, and usage across teams
- Identify gaps in insight and engagement opportunities
Outcome: A clear roadmap for activating your membership community with AI.
Custom AI Solution Design
We design AI systems that help you truly understand and serve your membership community.
Outcome: A solution blueprint tailored to your audience and operations.
Implementation & Integration
We build and integrate AI solutions into your existing ecosystem.
- Connect CRM, ticketing, marketing, and digital platforms
- Deploy AI models and dashboards
- Ensure privacy, security, and compliance
Outcome: Actionable insights embedded directly into daily workflows.
Staff Training & Onboarding
We train marketing, commercial, membership, and leadership teams to use insights effectively.
Outcome: Teams empowered to make smarter, member-focused decisions.
Ongoing Support & Optimization
We continuously refine models, monitor performance, and guide strategy as your community evolves.
Outcome: A membership intelligence system that improves over time.
Capabilities
Unified Member Intelligence Dashboard
A single AI-powered view combining CRM, ticketing, digital, and engagement data.
Member Segmentation & Profiling
AI models that group members based on behavior, engagement, preferences, and value.
Churn & Retention Prediction
Identify members at risk of lapsing or disengaging before it happens.
Fan-to-Member Conversion Modeling
Predict which fans are most likely to convert into paid or premium members—and when to engage them.
Fan & Membership Database Activation
Unify fragmented databases, create a single view, activate insights across channels, and measure loyalty drivers.
Outcome: Deeper engagement, stronger retention, increased lifetime value.