About
Playbook XO exists to help sports organizations move from audiences to communities.
What We Believe
Belonging, not just transactions
The future of sport is built on loyalty and identity—where members feel they are part of something.
Personalization, not mass messaging
Members expect experiences that feel tailored, timely, and relevant—at scale.
Data-informed decisions that still feel human
AI should enhance connection—not replace it—so every interaction feels intentional.
Intelligence behind meaningful experiences
Our role is to provide the intelligence behind meaningful fan and member experiences.
Who We Work With
Professional and semi-professional teams
Clubs with membership or supporter programs
Leagues and governing bodies
Sports brands and content platforms
Community-driven sports organizations