AI That Grows Sports Membership Communities
Playbook XO is a Sports Tech AI Agency that designs intelligent data solutions to help sports organizations grow membership communities, increase retention, and drive sustainable revenue.
Membership communities drive up to 80% higher retention, 60% more lifetime value, and dramatically lower acquisition costs—creating loyalty that outlasts wins and losses.
What We Do
Sports organizations have more fans than ever—but few truly understand them. Playbook XO helps you use AI to:
Our work focuses on long-term community building, not short-term campaigns.
Why Playbook XO
Community-first mindset
Built around fans and members, not just data.
Custom AI solutions
Designed for your brand, culture, and audience.
Sports-specific expertise
We understand how fans behave differently than customers.
End-to-end delivery
Strategy, implementation, training, and support.
Our Process
A proven, end-to-end approach—from data audit to optimization.
Initial Consultation & Data Audit
We align on community goals and review fan, ticketing, CRM, membership, and digital engagement data.
Outcome: A clear roadmap for activating your membership community with AI.
Custom AI Solution Design
We design AI systems to understand and serve your membership community with precision.
Outcome: A solution blueprint tailored to your audience and operations.
Implementation & Integration
We integrate models and dashboards into your current ecosystem with privacy and security in mind.
Outcome: Actionable insights embedded directly into daily workflows.
Staff Training & Onboarding
We train teams to apply insights to engagement and retention decisions.
Outcome: Teams empowered to make smarter, member-focused decisions.
Ongoing Support & Optimization
We continuously refine models, monitor performance, and guide strategy as your community evolves.
Outcome: A membership intelligence system that improves over time.
Capabilities
Unified Member Intelligence Dashboard
A single AI-powered view combining CRM, ticketing, digital, and engagement data.
Member Segmentation & Profiling
AI models that group members by behavior, engagement, preferences, and value.
Churn & Retention Prediction
Identify at-risk members early and take proactive retention action.
Fan-to-Member Conversion Modeling
Predict which fans are most likely to convert—and when to engage them.
Fan & Membership Database Activation
Unify databases, create a single member view, activate insights across channels, and measure loyalty drivers.
Who We Work With
Let’s Build Your Community Playbook
If you want to better understand, engage, and grow your membership community, Playbook XO can help.